“ROLE OF MEDIA”
Irrespective of geographical boundaries the world has turned into global village because of media and communication. The technology is the bigger aspect that has promoted it more. Now a day’s media has a great role in our life and that has been increasing day by day. Every person in this world is surrounded by media. Electronic media means television, radio, computers etc.
One is the most vital role of media as a television of our life, the level of awareness among the youth of Pakistan is more than the other countries. As we know media is a tremendous source for knowledge. Pakistan has round about 80 to 100 news channels that is the mine thing that increases more awareness in our youth. If we compare our youth understanding level with American youth we will feel the difference because there only 2 to 3 news channels.
This is in every field especially in political discussion. Awareness is very essential and it can easily get by the electronic media news. Youth should promote the awareness of very thing through this mean because it is the best way.
Second is the most essential role of media as a computer / internet of our life, who spend too much time on social sites, or who take the abuses of online bullies seriously on the sites could have some issues. For parents, even those of teenagers who are 16 and 17, it is important to watch to make sure that social media sites do not take over the lives of children. When used appropriately, it can be a very good thing. Media has had a bad effect on a generation, mainly because ,youth is strongly influenced by media. Teenagers and children wish to follow the people who get recognised and do what they do to get noticed. Sometimes, they focus on bad part of the media and strive to be a part of it. However, many are not succumbed to a life of crime.
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Moreover, media can be use as healthy activity which includes education researches, technologies and other things so that young generations can easily adopt that and can get information from them. Media news channels are bringing up the programs like Apprenticeships and Dragon’s Den for the young generations to come up and bring out some innovative ideas. They have started a program “Khabar Nak” which is playing a very vast and vital activity to refresh the mind of youth. The ways in which they tell and discuss news is quite a funny and having a great sense of humor & then provide their analysis about the news and also tell the influence of that news on the people. Another big example is Pakistan idol.
The Electronic media news is source of entertainment also. Media broadcasting has introduced the new way of casting news. The news is tell in a different manner that people especially youth can take interest in the news. They have used a funny manner and also highlight the news in such a manner that which become attention seeker. We have a clear example of GEO TEZ. Youth like to watch this news channel.
The media affects people’s perspective. Too much intervention of media in everything is a matter of concern. Media can be considered as “watch dog” of political democracy. I believe, if the media identifies its responsibility and work sincerely and honestly, then it can serve as a great force in building the nation.