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How computer can be used in marketing?

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Computers are an integral part of today's marketing world. From search engine marketing to graphic design, marketing professionals use computers in every aspect of their jobs. According to the January 2009 "Wall Street Journal" article entitled, "New Info Shoppers," 92 percent of consumers trust information they seek online rather than from a retail clerk in a brick-and-mortar store or other source. Furthermore, more than half of consumers reported that they research products online before making a purchase in an actual store, according to a May 2009 Verdict Research survey. Likewise, companies are using computers to boost their online marketing efforts and implement web strategies that strengthen their organization's brand and increase their visibility and influence in the marketplace.

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